Spearstone

Executive Engagements

Elevating leadership, mastering markets.

Leadership is both an art and a science. Executive Engagements is a sanctuary for C-suite leaders sharpening their strategic prowess and operational effectiveness — with personalised coaching and insight that turns into action.

The premise

A symphony of experience and vision.

Executive Engagements is not merely about advice; it is about action. Our practitioners — Lance Douglas and Michael Boonstra among them — bring deep, combined experience driving high-performance teams and optimising sales strategy.

We tailor coaching to the narrative of each executive, encouraging an integration of sales, marketing, and product storytelling that conveys the core values and promises of your brand.

Navigating the demands of business leadership requires a blend of legacy and innovation. We hone that balance — pairing the traditional values of diligence and integrity with contemporary strategies suited to a fast-moving commercial ecosystem.

Coaching practices

Two tracks, one standard.

Engage either track independently, or both where the operating model and the revenue motion need to move together.

Track 01

Strategy & Operations Coaching

Cultivate your leadership acumen through bespoke mentorship tuned to sharpen decision-making, strengthen product strategy, and streamline operations. Led by Lance Douglas, we guide you in architecting business frameworks that foster innovation, performance, and sustainable growth.

Track 02

Sales & Go-to-Market Coaching

Accelerate revenue growth with coaching built for leading B2B organisations from inception to revenue-positive. Under the leadership of Michael Boonstra, our executive sales leader, we deliver a proven zero-to-revenue programme to find, close, and grow your initial client base.

Who we work with

Startups through the Fortune 500.

  • Founders and CEOs building the operating discipline their growth stage now demands.
  • Chief product officers translating strategy into a roadmap the business can actually fund.
  • Revenue leaders aligning sales, marketing, and product storytelling into one motion.
  • Boards and investors seeking an independent read on team capability and execution risk.
  • Senior teams who need the same coaching delivered collectively rather than one-to-one.
  • Public-sector executives carrying delivery accountability under procurement constraints.

Sharpen how you lead.

Bring us the decision you are wrestling with. That is usually the fastest way to find out whether we are useful to you.