About Spearstone

Tangible experience you can bank on.

A boutique firm that specialises in understanding human behaviour to address the elusive trifecta of winning results: the right people, doing the right thing, at the right time.

Who we are

Founded by industry veterans, for the hardest problems.

Spearstone was founded as a group of industry veterans to tackle the gnarliest and most important challenges facing government, enterprise, startups, and society in general.

From strategy, investment governance, and market analysis to sales, marketing, and software development, Spearstone can be a force-multiplier, a secret weapon in your back pocket, and a set of shoulders for you to stand upon to achieve tangible success.

The name Spearstone comes from the concept that what really matters for our clients is what actually hits the target. The stone at the tip of the spear is what we help clients discover, prove, and sharpen for immediate and long-term repeatable success.

Leadership

The people who do the work.

Our team is internationally dispersed, spanning time zones and cultures. Senior people stay on the engagement — the work is not delegated away once it is sold.

Founder, Chief Executive Officer

Lance G. Douglas

Business, Product, and GTM Leader · Leader in the Business of Creating Value

Lance is an experienced executive, entrepreneur, and patented inventor with a passion for helping organisations achieve their full potential, fast. Across executive, product management, strategy, and innovation roles serving Government, Fortune 10, and startups, Lance has developed a proven methodology that combines entrepreneurial culture with investment rigour to drive measurable results.

He works closely with clients, from boards of directors through to individual contributors, to identify unique challenges and opportunities — and moves mountains out of the way for lasting success.

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Chief Revenue Officer

Michael (Mike) Boonstra

Executive Sales Leader · Builder of High-Performance Teams

Mike brings deep experience in sales and revenue optimisation to his role as Chief Revenue Officer. With a strong background in building high-performing sales teams and implementing data-driven strategies, Mike is responsible for driving revenue growth and enhancing customer relationships at Spearstone.

He thrives when guiding startups and enterprises on go-to-market strategy, sales and marketing alignment, and product-marketing-driven sales and storytelling.

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Senior Product Coach

Max Kotov

Technical Product Leader · Builder of High-Value Global Products

Max is an established product leader with a proven track record steering teams towards innovative solutions and operational excellence. His expertise lies in translating complex technical challenges into streamlined, user-focused products.

Known for his user-centric approach, Max excels at improving user experience through technology, making him an ideal coach for those aspiring to excel in product management. His guidance is rooted in practical, real-world experience.

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More than a consultant. A partner in progress.

We look forward to connecting with you and exploring the vast possibilities ahead.

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